R.Oddity
Project context: The meeting with the founders of the R. Oddity brand, who, combined with a passion for creation, decided to launch the first original collection of leather handbags into the world, was extremely valuable for us. Working with clients who very consciously and creatively think about their actions, taking into account also sustainable production and acting in harmony with their own conscience, gave us great pleasure and a lot of inspiration. R. Oddity handbags are characterized by a minimalist but timeless and non-obvious design.
The challenge: We faced the challenge of finding a visual language and communication strategy for a new brand that is dynamically entering a highly saturated and diverse fashion market. During our briefing talks, we devoted a lot of attention to researching how femininity is understood nowadays, how its multidimensionality and non-obviousness manifests itself, and what is the contemporary approach to ethical issues of fashion.
Creation: The slogan "find your R. Oddity", which is the result of our long mutual conversations and analyzes, refers to the pleasure of finding your unique female sensitivity in your own interior. The letter in the logotype has been developed and crossed out from scratch and its expression opens up the attractive world of the brand to the recipient. A brand that not only produces and sells valuable products, but in an inspiring way speaks of the diversity of a woman's personality, its strength and great creative potential.
Scope of implementation:
strategic workshops
development of the brand claim
logotype design
elements of visual identification design
Cooperation:The presented photos are courtesy of R.Oddity.
Advertising film: linoskoczek
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© stereoplan, 2021